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So, what's with your name?
Come, let's look it up...
Copyheart / kop ee hahrt / n.
1. marketing copy that touches the heart 2. a magical place where strategy and storytelling intersect to captivate and engage audiences 3. conversion copywriting for brands that care, esp. nonprofits and businesses with soul
No, I meant the other name...
My name is Sori.
Mom + lifelong learner + ruthless coffee drinker
Writer of hundreds of successful fundraising campaigns.
Artist + scientist par excellence
Really???
Yup, conversion copywriting is equal parts art + science. And when I pull out my scientist goggles, that's when the real magic happens.
Fusion of consumer insight + data analysis = the words they want to hear.
Synthesis of SEO + algorithmic expertise = the words they need to hear.
Brew of UX design + heat mapping = where the words on a page belong.
Because words are beautiful - when they get you where you need to go.
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